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ISSN 2063-5346
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Role of social media in health information exchange amongst the female social media users during the pandemic in India

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Rachna Shruti, Dr. Vinodh Kumar G. C.
» doi: 10.48047/ecb/2023.12.8.474

Abstract

Social media platforms are providing new opportunities for communication between common people and healthcare professionals. Accordingly, social media is facilitating public access to information related to healthcare, networks of peer support, different aspects of health policies, and consulting online with doctors and other health professionals. The potential of social media and related technologies have begun to be addressed by government policies as well as professional organizations too, in the healthcare domain and the responsibility that they carry for the users. In the social networking for the healthcare domain, there are three distinct groups of users. They are doctor to doctor, second is patient to patient, and the last is doctor to patient. The objective of using social media for healthcare purposes differs for each of these three groups. A sample of 200 female social media users was considered for study survey, to know the role of social media in providing health information specially during the pandemic. The study concludes that social media has played a significant role in exchanging health information specially for female users during COVID-19 pandemic period.

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