In present era, social media has emerged as a necessity for survival. One of the means of communication which is bridging the barriers between people and coming close to each other across the globe. It facilitates a platform to share varied experiences on different topics. The experiences comprise of how a product is after the use, its pros and cons. Numerous people read the reviews of the product, conduct research on their level before making the decision to buy a product or not. After recognising the noteworthiness of how significant is the social media, a huge number of organizations have diverted to social media advertising, targeting people according to their income levels. This study is mainly to observe and present the impact of social media on purchasing behaviour of consumers, where the data is collected from different states of India through a questionnaire, circulated through whatsapp and in-depth interview.