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ISSN 2063-5346
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SCRIPT TO SCREEN: UAE AS THE HOME GROUND FOR BOLLYWOOD: A CONCEPTUAL STUDY ON THE SUCCESS OF BOLLYWOOD IN THE LAST DECADE IN THE REGION

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Sambhram Pattanayak1, Dr. Saad Ullah Khan2, Dr. Fazal Malik3, Dr. Ruhi Sethi4
» doi: 10.48047/ecb/2023.12.si12.103

Abstract

The world of cinema, especially the business of films, recognizes the terminology Bollywood. Its movies, dance, music, and artworks have become synonymous with a globally-recognized identity. The success of Indian cinema has heightened in the last few decades. UAE moviegoers constitute a large chunk of the Indian diaspora. The Emiratis also form a large share of Bollywood viewership. The research positions Dubai as a home to the world's first Bollywood theme park that is creditable and praiseworthy in the United Arab Emirates. The UAE Government's neoteric decision to provide a ten-year Golden Visa to Bollywood actors built a stronger relationship. The drive-in movie theatre experience in locations like the Mall of the Emirates, Zabeel park, and Dubai hill estate gave its audiences a tremendous cinematic experience during the Covid19 Pandemic. The objectives of the current study are to explore the demand for Bollywood movies and the celebrity's powerful passion for UAE. Conceptual research is incorporated to determine the filmmaking funnel approach. According to the study, esteemed Bollywood celebrities strongly associate with the UAE. Eighteen Bollywood movies placed their scripts in the United Arab Emirates in the last ten years. In addition, the Emirati heartland greatly benefits Bollywood filmmakers by facilitating production support.

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