Everyone has been devastated by the epidemic on all fronts—emotionally, physically, and financially. Now, choices are being made with greater haste. Businesses post advertisements practically wherever they can to retain customers. Every outlet, whether it be social platform, e-mails, or Over-The-CounterChannels, is flooded with advertisements. Businesses are attempting to understand how consumer behaviour is shifting on all fronts, particularly emotionally, in this cynical time. The term "sensory marketing" may hold the solution to this puzzle's lock. Sensory marketing is nothing more than the creative application of the five senses to draw customers and encourage them to become aware of products and make purchases. In order to arouse clients' emotions, the five senses are used in marketing. Businesses now need to differentiate themselves from competitors