The main objective of this research is to examine whether the four dimensions of employer branding viz. social value, development value, interest value and work life balance, contribute equally to talent retention in private institutions of higher education in Delhi NCR India. A data of 384 respondents form various private institutes of higher education in Delhi NCR India was collected ANOVA is used to check the equality of means of the four dimensions. Post hoc analysisGames Howell Test is applied to identify the dimensions which significantly differ from each other .As a sequel to this pairwise t test is applied to reach at a conclusion as to which dimension is most important and which is of least importance.