The 21st century encompasses rapid growth and diffusion of information technologies, also digital as well as social media communication, which democratic governments have adopted across the globe for socio, economic, cultural, and political, and other strands of development. Special initiatives such as Digital India flagship programs have been, envisioned to transform India into a digitally and technically empowered society indirectly too. However, the country's large population still needs to be explored by digital media and bereft of its benefits. The present paper is focused on finding out the usage of social media among the Gutti-Koya tribals of Bhadradri, Kothagudem village specifically in the areas of Gattumalla Hamlet of Telangana. The paper will also focus on the Koya tribe’s changing patterns of information communication, the social media applications they use, the purpose of their social media usage and to understand the Koya tribe's communication transformation towards digital media. Based on a mixed methodology approach, the study will rely on primary and secondary data. At the same time, a purposive sampling technique with focused group interviews will be used to gather primary data and the collected data will be analyzed by thematic analysis technique.