The advent of social media has been heralded as a revolution, having a strong online profile has become increasingly important. Nowadays, companies seek to use social media to keep in touch with their customers and even grow closer to them. Marketers also make advantage of social media to spread the word about their wares. Commercials and promotional content shared on social media platforms have been demonstrated to attract a larger audience than those shared on more traditional mass media outlets. The findings of the present research, users' brand awareness is greatly impacted by social media, and brand awareness has a substantial bearing on the formation of users' purchase intentions. The main determination of the study are to determine the respondents' motivations for using social media , to outline the opinion among respondents in selected area and to sketch the content analysis of social media promotional efforts. The focus of this study is purely descriptive. The study's major goal is to obtain the use social network, thus a questionnaire (created in Google Forms) was developed for that reason. An empirical study will be conducted in January of 2023 among 250 respondents. The author concluded that social networking is gaining popularity among students in part because of the technology's capacity to facilitate users' engaging in dynamic behaviour and sharing massive amounts of information