Seed priming is an efficient, environmentally friendly way to enhance seed germination and seedling vigour. An experiment was carried to standardize seed priming technique on seed quality parameters in bhendi using seaweed extract at Seed technology lab, Faculty of Agriculture and Annamalai University, Chidambaram, Tamil Nadu. The present experiment was designed as factorial completely randomized design with 4 replications. The mean data were collected and analysed for individual factor effect and their interactions. The result indicated that among the two different seaweed extracts, Sargassam wightii was significantly performed well at 2.5% concentration when the bhendi cv. Arka Anamika seeds were soaked at 24 hours for all the seed quality parameters viz., germination percentage (86%), shoot length (21.69 cm), root length (15.39 cm), seedling fresh weight (5.32 g plant-1), dry matter production (0.357 g plant-1), seedling vigour index I (3174), and seedling vigour index II (31). From the present study, the result revealed that bhendi seed primed with seaweed extract could be a better alternative over chemical priming.