Maternity wear has emerged as an essential need for expecting mothers, providing comfort and style amidst the transformative journey of pregnancy. This modern-day attire not only embraces the physical changes that accompany motherhood but also empowers women to retain their self-identity through fashionable choices. While urban areas have embraced the trend, the timely adoption of appropriate maternity wear remains less prevalent in rural and peri-urban regions. This study sets out to explore the popularity and utilization of maternity wear among women in these lesser-explored landscapes. By delving into the depths of rural and peri-urban communities, we aim to shed light on the current practices and attitudes surrounding maternity fashion. The research will navigate the fascinating tapestry of maternity wear, capturing the stories of women in these diverse settings. From remote rural villages to bustling peri-urban neighbourhoods, we will unravel the challenges and aspirations of expectant mothers as they navigate their unique journey to motherhood. Through engaging interviews and captivating observations, we will reveal the intricate dance between comfort and style that pregnant women seek in their choice of garments. We will uncover the underlying factors that influence their decisions, exploring the impact of cultural norms, access to resources, and personal preferences on their maternity wear practices. This study not only seeks to bridge the fashion divide but also aims to empower women in rural and peri-urban areas, providing them with the knowledge and resources to make informed choices about maternity wear. By understanding their needs, aspirations, and challenges, we aspire to promote inclusivity and enhance the fashion experience for all expectant mothers, regardless of their geographical location. The findings of this study will illuminate the paths less travelled, shedding light on the triumphs and tribulations of maternity wear practices in rural and peri-urban landscapes. It is our hope that the insights gained will pave the way for a more equitable and fashionable journey into motherhood, ensuring that every pregnant woman feels confident, comfortable, and beautifully adorned throughout this transformative phase of life.