Traditional marketers use advertisement in various media such as Television, radio, newspapers etc. However, there is a huge chance of skipping these advertisements by the consumers due to various reasons such as boringness, lack of interest etc. Thus, marketers develop a new strategy called behavioural marketing or personalised advertisement strategy in which the firms will send advertisements personally by understanding their tastes and interest. The study inspects the success of behavioural marketing strategies adopted by corporate among Indian consumers through a structured questionnaire targeting 400 respondents. Quota sampling method is used in this study because 100 samples are selected from each domicile (rural, semi-urban, urban and metropolitan). The result of the study will highlight the present level of success in their advertisement promotional strategy and helps them to improve further by analysing the different consumer behaviour.