Thailand has to come up with a policy to alleviate poverty for rural communities with a large number of grass root people. The policy aims at generating income for community residents and raising their standards of living. To reach all these objectives, in 2001, launched a project to develop and promote community enterprises called OTOP (one tumbol; one product). The core concept of the product consists of 1) residents of each tumbol (community) will produce a product particularly unique in a respective community, which means that they will leverage local resources, both tangible raw materials and intangible wisdom and culture to develop and design unique products that manifest community identities, 2) the development and promotion of community enterprises must be correspondent with the National Economic and Social Development Plan, and 3) community residents should learn how to leverage local wisdom and culture to create products with high quality and values.(Office of National Economic and Social Development, 2006).