A low-cost, readily available adsorbent was used to remove dye from an aqueous solution in a batch experiment. The ability of the inexpensive adsorbent (jania rubens red algae) to remove Victoria blue dye from an aqueous solution at room temperature was examined. The parameters examined included pH, initial dye concentration, temperature, contact time, isotherms, and kinetics. We looked into how these system variables affected the rate of uptake of dye. Optimization was also carried out using Central Composite Design in Response Surface methodology with STATISTICA software. Characterization was also incorporated using FTIR, XRD and SEM.