The research paper focus on the study of supply chain management of a retail store. Retail business is emerging in present context. We see number of super market and malls in number of places. Supply chain management definitely comes into picture when we talk about retail store. This study is carried out to evaluate the issues and challenges on retail store with respect to distribution aspect. There might be the probability of channel conflict, so this paper focus on the causes of the channel conflict and the impact of it on retail store. The research also generates various information and collects data through the questionnaire, those data were analyzed with statistical tools and interpretation have been mentioned