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ISSN 2063-5346
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STUDY ON CUSTOMER SATISFACTION TOWARDS E-TAILER SERVICES IN CHENNAI

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Jerfin. J.G, Dr.S.Loganatha prasanna
» doi: 10.48047/ecb/2023.12.si4.881

Abstract

In this study, we investigate customer satisfaction towards e-tailer services in Chennai, aiming to understand the factors influencing customer satisfaction and identify areas for improvement. Through a comprehensive survey conducted among e-commerce consumers in Chennai, we gathered data on their experiences, preferences, and satisfaction levels. Our findings reveal that key factors impacting customer satisfaction include website usability, product quality, delivery speed, customer service, and payment security. Additionally, we observed that personalized recommendations and hassle-free returns significantly contribute to overall customer satisfaction. Furthermore, demographic factors such as age, income, and education level also play a role in shaping satisfaction levels. Based on our analysis, we propose recommendations for e-tailers in Chennai to enhance customer satisfaction, including improving website functionality, optimizing delivery logistics, enhancing customer support channels, and implementing secure payment systems. This study contributes to the existing literature on customer satisfaction in the context of e-tailer services and provides valuable insights for e-commerce businesses operating in Chennai, empowering them to enhance their service offerings and create better customer experiences

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