Background: Beauty product develop one's personality and raises the degree of confident of women consumers. Commercial advertisements do influence them to some extent. Advertisement is a method of communication that has both beneficial and negative effects on society. In order to create the awareness related to products in the mind of consumer, advertisement plays an important role. Objective: To analyse the impact of cosmeceutical advertisements pressure among South Indian women. Method: A cross-sectional study was done among working and non-working women from April 2021 to November 2021. Sample of 206 each of working and non-working women participants were selected using snowball technique, and using a self-administered questionnaire data were gathered through Google forms. Data analysis was performed using SPSS software version 21.