Volume - 13 | Issue-1
Volume - 13 | Issue-1
Volume - 13 | Issue-1
Volume - 13 | Issue-1
Volume - 13 | Issue-1
Green marketing is a relatively new phenomenon raising consumer and industry awareness of decreasing adverse environmental effects. Green marketing is quickly gaining popularity. Both consumers and marketers are gradually but firmly acknowledging it. The usage of such environmentally beneficial and resourceconserving products is becoming more widely known. In India and other parts of the world, green marketing is becoming more popular. This study's objective is to provide information about the trends.