The COVID-19 pandemic was one of its kind catastrophes that hit the world and took people by shock. This never seen before virus hit 213 countries and effected individuals both mentally and physically leading to situations that were never seen before. According to a report by the International Monetary Fund (IMF), the economical setback faced by the countries was the worst since the Great Depression. People became vulnerable during the time and developed new notions and understanding which proved to be detrimental for social groups, businesses and even the media circulation. The media circulation and revenue were on an all-time low during the pandemic. Reports suggest that the print revenue declined by 41% in terms of advertising revenue and 24% in terms of circulation revenues (FICCI, 2021). The paper aims at studying the psychological mindset of people during the COVID-19 epidemic that affected the circulation and readership of the Newspapers in India.