The integration of artificial intelligence (AI) in branding has revolutionized the way brands interact with customers, aiming to enhance customer experiences, automate processes, and personalize interactions. This research review paper explores the current state of AI adoption in branding and investigates the impact of AI on customer experiences, as well as AI's role in personalizing brand interactions. The exploration of AI adoption in branding reveals a widespread integration of AI-powered tools and techniques. Brands are leveraging AI technologies to gather and analyze vast amounts of customer data, extracting meaningful insights to create personalized interactions. AI-powered chatbots and virtual assistants provide immediate and personalized support, improving customer service and reducing response times. Additionally, AI enables brands to anticipate customer needs and deliver tailored recommendations, enhancing the customer journey and driving engagement. The impact of AI on customer experiences is significant. AI-powered personalization facilitates tailored communication, messaging, and support, fostering a sense of connection and trust. Automation through AI streamlines customer interactions, ensuring timely and relevant communications across multiple touchpoints. Moreover, AI empowers brands to offer customized products or services based on individual preferences, strengthening customer loyalty and perceived value. The integration of AI in branding has transformed customer experiences, providing brands with the ability to deliver personalized interactions that resonate with individual customers. The adoption of AI in branding enhances customer satisfaction, engagement, and loyalty, ultimately driving business success. As AI continues to evolve, brands that effectively leverage its potential will be better positioned to meet customer expectations, differentiate themselves in the market, and gain a competitive edge.