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ISSN 2063-5346
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THE CSR ADVANTAGE: PERFORMANCE AND STAKEHOLDER PERCEPTION

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Mrs. Shashwathi B S, Niveditha , Spandana, Shambhavi H G
» doi: 10.31838/ecb/2023.12.6.99

Abstract

This research article examines the impact of corporate social responsibility (CSR) initiatives on organizational performance. Through a review of existing literature, the study finds a positive association between CSR and financial performance, innovation outcomes, and employee attitudes. The research highlights the positive influence of CSR on financial performance, with organizations that prioritize CSR practices experiencing better financial outcomes. Moreover, CSR initiatives contribute to improved innovation performance, creating a favorable environment for innovation and enhancing competitive advantage. Additionally, organizations with strong CSR commitments have more engaged and committed employees, leading to higher job satisfaction and organizational performance. Overall, this study emphasizes the importance of CSR in driving organizational success. Integrating CSR into strategic management practices enhances financial performance, fosters innovation, and improves employee attitudes and behaviors. These findings provide valuable insights into the relationship between CSR and organizational performance.

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