Volume - 13 | Issue-1
Volume - 13 | Issue-1
Volume - 13 | Issue-1
Volume - 13 | Issue-1
Volume - 13 | Issue-1
Objectives: For determine the effect of the 4C marketing strategy (Co-creation, Currency, Communal Activation, Conversation) on the intention to revisit dental polyclinic patients at Hajjah Andi Depu General Hospital, as well as to develop a marketing strategy plan so as to increase dental polyclinic patient visits at Hajjah Andi Depu General Hospital. Materials and Methods: The study involved 235 dental polyclinic patients as respondents with analytic observational method using purposive sampling technique by distributing questionnaires to dental polyclinic patients according to the inclusion criteria. Multiple Regression Analysis was performedto determine the effect of marketing strategy on intention to revisit with the t-test and F-test. Result : p Value 4C < 0.05. Coefficient value 4C marketing strategy variables (Co-creation 0.257 ), (Currency 0.249 ), ( Communal activation 0.406 ) and (Conversations 0.461 ). The R-Square coefficient of determination is 0.310. Conclusion : The Effect of the 4C marketing strategy on the interest in repeat visits of patients at the dental polyclinic.The results of the regression coefficient B on the marketing strategy show the higher it is dimensions of marketing strategy, the higher the patient's repeat visit interest. The most dominant influencing marketing strategy is Conversation.