.

ISSN 2063-5346
For urgent queries please contact : +918130348310

THE HOTEL SMART-PHONE APPLICATIONS: ITS AFTERMATH & THE PATRONS' DISCERNIBLE INTENT TO RE-EXPLORE

Main Article Content

Atanu Bhattacharya1* Kaushiki Dubey2 Alok Prasad3 Rohit Singh Bisht4 Sharad Bajpai5
» doi: 10.48047/ecb/2023.12.si10.00260

Abstract

In the recent times, the touch-free motif has set off to be a mammoth dare for the hospitality industry. Post pandemic, the hotel companies are being contrived to adapt shielded and secured measures and to endeavour to diminish the contact points. Smart-phone hotel applications have embellished itself as one of the cardinal channels for communication dispensed by the hotels for bookings and all other related services with the minimal staff contact. The intention of this study is to scrutinize a foundation model that blends the technology acceptance model with the progenitors of a consumer’s observable purpose to re-explore the hotel smart phone applications for the usage in hotel reservations and various other services. The propounded model has been examined employing the structure equation analysis model “SEM”. An explanatory statistic is gathered from 177 customers who have already used the hotel smart phone applications. Study analysis reveals that the perceived usefulness (PU) had a noteworthy thump on the memorable encounter (ME) with the customer towards the hotel smart-phone applications (HSA). To boot, the memorable encounter shoves the customer satisfaction which subsequently augments the patrons’ discernible intent (DI) resulting in the re exploration. The unearthing of the interpretation proceeds to the ballooning of the hotel smart phone applications as a delightful gadget for withholding the guests and a victorious marketing mix to lure the new patrons in a compact aggressive market. The research detection provides with very practical data for a varied number of stakeholders, including the General Managers and the IT Managers associated with the hospitality & tourism industry

Article Details