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ISSN 2063-5346
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The Impact of Beauty Vlogs on Consumer Purchase Intention

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Ankita Phogat, Dr. Priyanka Singh
» doi: 10.48047/ecb/2023.12.si7.252

Abstract

Social Media has transfigured the way Organisations used to Advertise their Beauty Products that is the way organisations used to do marketing of the products and promotion of the Brand has totally changed from top to bottom. Earlier it was difficult for start-ups to enter the market with whopping competition but now there is a lucrative option called social media where the start-ups and the big Organisations which are already Operating in the Market for a long time can easily Advertise their Beauty Products. The Organisations can also take the help of popular faces who are followed by a vast number of people and are excellent at vlogging to promote their Beauty Products. In this particular Research Paper, we are going to bring into the limelight The Impact of Beauty Vlogs on consumer decision to buy cosmetic products.

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