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ISSN 2063-5346
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THE IMPACT OF FINANCIAL LITERACY ON INVESTMENT DECISION-MAKING: A STUDY OF IT PROFESSIONALS IN BANGALORE CITY

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Sohini Gupta1 , P.V. Raveendra2
» doi: 10.48047/ecb/2023.12.Si8.541

Abstract

The IT sector plays a crucial role in contributing to India's GDP, and the significance of savings and investments in accelerating economic growth and propelling India to greater achievements cannot be overstated. This research aims to comprehensively comprehend the saving and investment behavior of IT professionals, exploring various dimensions of their financial decisions. These dimensions encompass elements of investment planning, determinants of investment preferences, as well as the distinct mindset exhibited by IT professionals when making investment choices, with an emphasis on seeking secure and liquid investment avenues. It should be noted, however, that each individual's decision-making process may differ depending on their risk tolerance. Furthermore, the investment objectives of IT professionals vary, ranging from financial stability to generating additional income, among other motivations. The present study examines the investment behavior of IT investors through the application of a structured survey, with a specific focus on investigating the behavioral factors that influence investment decisions within the IT industry. The findings of the study exhibit that age, gender, and income significantly impact the investment preferences among IT professionals.

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