This paper examines the influence and dismantling of the media on the media scene over the past decade. Through a review of literature, the paper explores how media consolidation, deregulation, and the rise of digital and social media have impacted traditional media outlets. The results of the paper suggest that media consolidation has led to a decrease in media diversity, while deregulation has allowed for more competition and innovation. The rise of digital and social media has also had a significant impact on the media industry, with traditional media outlets struggling to keep up with the changing landscape. The paper concludes by discussing the implications of these changes for the media industry and the need for further research.