Volume - 13 | Issue-1
Volume - 13 | Issue-1
Volume - 13 | Issue-1
Volume - 13 | Issue-1
Volume - 13 | Issue-1
The launch of new car model is one of the most critical activities that automotive product and brand managers need to deal with. The challenge is to design and advertising campaign and back it up with appropriate media investment that create awareness, product involvement and motivates potential target customers to seek further information about the new model. The luxury car was introduced in the year 28th June 1926 that is nearly 96 years ago, in the country Germany.