The aim of this research article is to examine the influence of IT awareness and IT infrastructure on the adoption of e-marketing amongst small and medium-sized enterprises (SMEs) in Jordan. A cross-sectional survey research design was used to collect data from 300 SMEs in Jordan. The survey collected data on SMEs' IT awareness, IT infrastructure, and e-marketing adoption and data were analysed using PLS-SEM. The results of the study revealed that IT awareness and IT infrastructure significantly influenced the adoption of e-marketing among SMEs in Jordan. The study also found that the size of the SMEs had a significant effect on e-marketing adoption, with larger SMEs being more likely to adopt e-marketing compared to smaller SMEs. The findings of the study provide insights into how SMEs can improve their competitiveness in the market by investing in IT infrastructure and providing IT training to their employees to increase their IT awareness.