Marketing strategy is a critical part of organizational development. Implementing a successful marketing plan is just as important as developing and envisioning it. Businesses that use marketing strategies leverage restricted assets via marketing skills to attain the stated objectives and metrics. Marketing strategy is the process through which a corporation researches and considers its limited assets to increase sales and achieve market leadership. It serves as a fundamental or major element for the structure's objectives. Apple's marketing approach is mostly around the item. Its products help to increase customer base, brand recognition, and brand recognition. Apple has had tremendous accomplishments in recent times with products such as the iPad, iPhone, iPod, and Macintosh, among others. A combination of cutting-edge hardware, attractive designs, superior efficiency, and ease of use captivates customers in an instant. Apple Inc employs an effective marketing approach. They use the same strategy for all of their products. This research relies on Apple's marketing approach. The marketing approach employed by Apple for its goods is explored. A questionnaire is produced and presented to the participants, and their responses and thoughts are collected on the questionnaire. The results and recommendations are detailed, as are the questionnaire responses.