The study intends to depict the role and conceptual epistemology of Artificial Intelligence with reference to new trends in finance. The study portrays that the role of ARTIFICIAL INTELLIGENCE in finance is to serve and spread knowledge among financial learners, youngsters, those who want to have a career in finance domain and students. The study has three basic objectives: First to get full acquaintance with AI in finance, second representing the classical and modern look of AI in Finance and third the review of literature and best practices conducted with AI in Finance. These objectives are only the basis of this conceptual review of ARTIFICIAL Intelligence as New Trend in Financial Domain. Simultaneously, this study highlights the classical and modern look of Artificial Intelligence in Finance. This study mainly focuses on financial activity done with the help of machines or Artificial Intelligence without financial fraud, error and mistake. The study has reviewed data from various sources such as books, journal articles or research papers, reports, internet / websites, and newspapers reading and personal observation. The analysis part is based on tables and past figures.