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ISSN 2063-5346
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The Role of Culinary Heritage in Tourism Destination Marketing

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Kuldeep Singh Gour, Dr. Deep Kumar Mathur, Dr. Leena Sharma, Ankur Tak
» doi: 10.48047/ecb/2023.12.si4.1641

Abstract

As it is evident from the different sources that a lot of online and offline literature and related material has been published in the form of research papers, presentations, thesis, etc. on culinary heritage and marketing of tourist places. But in many of the cases culinary heritage is not the main part of the promotion campaign, it can be said that there is some amount of uncertainty lies to do the same. This present study will undertake some examples of destination marketing along with the promotion of culinary heritage. An attempt will also be made to evaluate the liking and disliking of the tourists coming to Jaipur, Rajasthan in terms of culinary heritage.

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