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ISSN 2063-5346
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THE ROLE OF HRM IN EMBEDDING CORPORATE SOCIAL RESPONSIBILITY INTO ORGANIZATIONAL CULTURE

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Dr. Sonia.S1 , Prof. Ruby Wesley George2 , Prof. Vinitha .S
» doi: 10.31838/ecb/2023.12.s1-B.468

Abstract

Purpose: This review research paper aims to explore the role of Human Resource Management (HRM) in embedding Corporate Social Responsibility (CSR) into the organizational culture. The purpose is to understand how HRM practices and strategies can contribute to the development and sustainability of CSR initiatives within organizations. The paper draws upon the existing literature on HRM and CSR to establish a theoretical framework. It examines various theoretical perspectives such as stakeholder theory, resource-based view, and institutional theory to understand the relationship between HRM and CSR. The framework helps in analyzing the mechanisms through which HRM practices can influence CSR adoption and integration at the organizational level. A comprehensive review of scholarly articles, books, and reports from academic databases is conducted. The review encompasses studies from various disciplines such as HRM, CSR, organizational behavior, and business ethics. The selected studies are critically analyzed and synthesized to provide insights into the role of HRM in embedding CSR into organizational culture. The findings of this review highlight the crucial role of HRM in promoting and embedding CSR within organizations. It identifies specific HRM practices such as recruitment and selection, training and development, performance management, and reward systems that contribute to CSR integration. The review also underscores the importance of leadership support, employee engagement, and organizational communication in fostering a CSR-oriented culture. This research provides valuable insights for both researchers and practitioners. It contributes to the existing literature by consolidating knowledge on the role of HRM in promoting CSR and offers a theoretical framework for future research. Practically, it helps HR managers and organizational leaders in understanding how HRM practices can be leveraged to embed CSR into the organizational culture. Socially, this study emphasizes the potential of HRM in driving sustainable and socially responsible business practices. This review research paper adds value by synthesizing and integrating existing literature on HRM and CSR, providing a comprehensive understanding of their interrelationship. The theoretical framework developed in this study serves as a foundation for future research in this area. The findings contribute to the growing body of knowledge on HRM's role in promoting CSR and offer practical implications for organizations striving to enhance their social and environmental performance.

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