In this study, we are taking a deep dive into the world of online marketing for businesses that sell to other businesses (B2B). Imagine a company trying to stand out in a crowded digital space – that’s where SEO, or search engine optimization, comes into play. It’s like behind-the-scenes magic that helps businesses show up more extremely when people search online. We want to understand how companies manage this to make themselves more noticeable and successful in the B2B market. Think of it this way: when you search for something online, you usually click on one of the first few results that appear. Businesses want to be in those top spots because it means more people will see them. SEO is the set of strategies they use to make sure their online presence is optimized for maximum visibility. But it’s not just about being seen; it’s also about making a positive impact. We’re curious about how these SEO strategies affect how people perceive a brand and how many potential customers they attract. It’s like figuring out the secret sauce that makes some businesses really shine online. So, in short, our study is like peeking behind the curtain to understand how businesses in B2B marketing use SEO to become more visible, attractive, and successful in the vast online landscape.