.

ISSN 2063-5346
For urgent queries please contact : +918130348310

THE USE OF DATA ANALYTICS AND MANAGEMENT IN POLITICAL CAMPAIGNS AND POLICYMAKING

Main Article Content

Achira Sehrawat
» doi: 10.48047/ecb/2023.12.si7.660

Abstract

The utilization of data analytics and management holds noteworthy significance in the domain of political campaigns and policymaking, as it provides valuable perspectives into voter conduct, improves the decision-making process, and contributes to the development of efficient policy suggestions. This investigation explores the importance of data analysis within the domain of politics, highlighting its role in enabling fact-based decision-making and tactical preparation. Furthermore, this investigation explores the utilization of data analysis in the sphere of voter segmentation and policy suggestion creation. This conversation emphasizes the difficulties concerning moral considerations, information precision, and the fragile balance between data-based decision-making and human discernment. This article explores the potential advancements in technology and methodologies that could influence the future of data analysis in the domain of politics and policy formation. Furthermore, it explores the ramifications and contemplations linked with these progressions. In modern politics, the utilization of data analytics has surfaced as a pivotal tool, enabling well-informed decision-making for campaigns and policymakers by depending on empirical proof. This exercise has demonstrated to amplify the effectiveness of their pursuits.

Article Details