In the world of dynamic business environment where corporate social responsibility received its prominence as a tool to enhance brand image and capabilities to strategize, thereby formulate an approach to capture the customer attention. Therefore, the idea of social responsibility embraces the businesses with the aim to attain their goals needs to be good citizens, balancing their money-making processes with events that benefit society, be it on a local, national, or global measure. Corporate Social responsibility in marketing involves concentrating the efforts on attracting consumers who want to make a positive difference with their purchases. Numerous companies have adopted socially responsible essentials in their marketing strategies to provide assistance to a community through beneficial services and products. In this connection researches reveal that people have become more and more aware, concerned about social responsibility when it originates to corporate ascendency and the behaviour of organizations. Hence Socially responsible marketing strategies enhancing brand image is appeared to be comeback to dubious marketing practices that have aggressive effects on the public in particular and the society at large. This paper makes an effort to understand CSR concept in building brand image