Gen Z, as digital natives, has grown up in a highly connected and technology-driven world. YouTube, with its vast library of educational videos, tutorials, and expert content, has become a go-to platform for learning. The platform's visual and auditory elements offer a multimodal learning experience that appeal to Gen Z's preferences for interactive and engaging content. The acceptance of YouTube as a learning platform by Gen Z can be attributed to its perceived usefulness in providing on-demand access to a wide range of educational content, accommodating diverse learning styles, and enabling self-paced learning. This empirical study is an effort of understand Gen Z acceptance of YouTube as a learning platform adopting technology acceptance model (TAM). The Technology Acceptance Model (TAM) is a widelyused framework for understanding user acceptance and adoption of technology. The research model explores how perceived usefulness and perceived ease of use influence Gen Z’s attitude towards YouTube as a learning platform and then leads to usage intention and usage. Data collected using structured questionnaire containing 29 items along with demography related questions. 245 respondents were interviewed using non-probability convenience sampling technique. The respondents of different parts of the country sharing diverse cultural background responded both online and offline. Structural equation modelling was employed to trace the acceptance of YouTube as learning platforms among Gen Z applying TAM model. The established model holds valid and explains approx. 38% of the variation in YouTube actual usage and the path leading perceived usefulness → YouTube attitude → YouTube usage Intention → YouTube usage found crucial. By examining Gen Z's acceptance of YouTube as a learning platform through the lens of the Technology Acceptance Model, we can gain valuable insights into their motivations, preferences, and expectations. Understanding these factors can help educators, content creators, and platform developers optimize the learning experience on YouTube and cater to the unique needs of Gen Z learners.