This study explores the beliefs and practices related to breastfeeding in Pangangan Island, Calape, Bohol, to understand why some mothers do not exclusively breastfeed their babies for the first six months and why they discontinue breastfeeding up to two years. Despite extensive government campaigns promoting exclusive breastfeeding, observations reveal that formula milk is still used in public places. The survey data analysis indicates that age, education, and occupation do not significantly impact physiological and psychological breastfeeding beliefs, but they do influence socio-cultural beliefs. Tailored interventions are crucial to provide appropriate support based on the socio-cultural context. The study aims to increase awareness of the benefits of breastfeeding, address misconceptions, and promote breastfeeding for better infant health. Recommendations will be formulated to enhance maternal breastfeeding beliefs and practices in Pangangan Island and beyond.