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ISSN 2063-5346
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Wellness Tourism in Post Covid-19 Scenario – Challenges and Opportunities

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Anoop Gurunathan A1, K S Lakshmi 2
» doi: 10.48047/ecb/2023.12.si7.637

Abstract

Today’s busy lifestyle and race for success have increased the stress levels among people thus increasing the importance of both physical and mental wellbeing. Outbreak of Covid – 19 pandemic forced people to be indoors due to lockdown and restrictions. The pandemic acted as a wake-up call for many people to understand the need of wellbeing and wellness. This precisely led many people to undertake wellness tourism activities post Covid – 19 pandemic. This study is conducted at this juncture to discuss the changes, impacts, challenges and opportunities of wellness tourism in post-Covid-19 scenario. Previous research articles were thoroughly analyzed for this purpose and the results showed that wellness tourism has got a great growth potential post Covid-19 as people have understood the importance of wellbeing and wellness tourism. Wellness tourism possesses the power to act as the vehicle for the recovery of tourism industry as a whole, which was effected by the pandemic. The tourism stakeholders need to improve the infrastructure and try to provide diversified wellness tourism packages to capitalize the growth prospect of this segment.

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