The emergence of digital economic power in the Southeast Asia region is of course inseparable from the role of the emergence of social media and supporting technology. But for e- commerce, there are still people's doubts about doing e-commerce because there is no face-to-face meeting and often the products purchased are not as shown. Evidence is needed in the form of reviews provided by buyers who can convince and invite new buyers. There is a need for e WOM. This study aims to examine the influence of social media and family influence on purchase intentions through e- WOM. The findings from this study can provide evidence that the importance of e WOM is in the survival of e-commerce. This study used questionnaires which were distributed and reprocessed from 60 respondents. The method used is path analysis. The results of this study indicate that e WOM can mediate social media and family influence on purchase intention with a full mediation of 71.9%.