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ISSN 2063-5346
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A STUDY ON UNLEASHING THE POTENTIAL OF SOCIAL MEDIA: MARKETING TACTICS AND IMPLICATIONS

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Dr. M. Shireesha, Dr. H. Kanaka Durga, Dr. T. Suresh, Dr. A. Madhuri, Dr. B. R. Kumar
» doi: 10.48047/ecb/2023.12.12.128

Abstract

In the twenty-first century, people no longer make the time to visit and socialize with one another.Social media enables users to connect through social networking sites, which allows people to distance themselves while maintaining connections. In addition to this, websites like Facebook cultivate devoted audiences.relationship between a product and a person, which creates abundant promotional chances.Similarly, in addition to other social media channels, blogs provide a forum for open discussion and event sharing, making them useful for marketing campaigns intended to increase consumer involvement and promotions. Users are actively increasing the number of subscribers and followers on their accounts, and they are sending these people to your social networking page.

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