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ISSN 2063-5346
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ROLE OF GOOD CORPORATE GOVERNANCE AND SOCIAL RESPONSIBILITY IN BUILDING FIRM'S IMAGE: AN EMPIRICAL STUDY OF CONTEMPORARY TRENDS

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Dr. Shilpa Gopal1 , Dr. K. Balanaga Gurunathan2 , Arpita Sastri3 , Inayath Ahamed S B4
» doi: 10.48047/ecb/2023.12.9.172

Abstract

The way that business organisations communicate with a sizable number of stakeholders is through corporate social responsibility. Previously, corporate social responsibility was only limited to fundraising, volunteering, and charitable giving. However, today, it has expanded to include a new standard for corporate responsiveness to social issues, action on those issues, and demand for sustainability in order to realise the sustainable business strategy for good governance and the development of society and its people. The organisation reduces the issue and boosts performance by integrating good corporate governance and social responsibility into its strategy. In addition to lowering corporate crises and fraud, it also enhances an organization's standing with the public and stakeholders. As the industrial period enters its fourth iteration, there are numerous developments taking place in technology and information flow, necessitating the provision of meaningful information to users like investors and stakeholders. It is the fundamental responsibility of the company to practice corporate social responsibilities and adopt good governance practices

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