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ISSN 2063-5346
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UNVEILING THE HIDDEN POTENTIAL: EXPLORING THE IMPACT OF SERVICE INNOVATION ON OFFICE AUTOMATION PERFORMANCE

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M.Bharanitharan, Dr G Madhumita
» doi: 10.48047/ecb/2023.12.si7.318

Abstract

This study investigates the relationship between service innovation and office automation (OA) performance using user satisfaction as a mediator and the rapid development of information technology. OA systems have been integrated into the workflows of organizations. It is significantly transforming the business landscape. Nonetheless, there needs to be more understanding of the relationship between service innovation and OA performance; thus, we conducted this research. This paper discusses with a comprehensive literature review examining the definition, characteristics, and theoretical frameworks of service innovations better to comprehend the function of office automation in organizations. A sample of 384 data was collected using the structure questionnaire and the prospective customer are team leaders, service manager, delivery manager etc. The sampling technique used for the study is stratified random sampling method. Using systematic methods like data collection methods, sample selection criteria, and measurement tools during data analysis, phases showed a positive correlation between technology innovation, service quality and service innovation. The discussion section interprets these findings, identifies theoretical and practical implications, and provides actionable strategies for increasing organizational effectiveness and competitiveness through service innovation in the digital age. Even though this study has limitations due to factors such as the sample size, it contributes significantly to future research by providing essential insights into crucial aspects surrounding implementing innovative technologies

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