Volume - 13 | Issue-1
Volume - 13 | Issue-1
Volume - 13 | Issue-1
Volume - 13 | Issue-1
Volume - 13 | Issue-1
Maximum entropy principle has a great importance in various fields of science and engineering viz. Thermodynamics, Business, Economics, Finance, Insurance, Marketing, Operation Research etc. In the present paper, we are discussing Herniter’s Model for Brand switching in the field of marketing. Herniter’s Model is based on maximum entropy principle. Here the conditional probabilities will be discussed in brand purchasing behavior using Shannon’s entropy.